Tracking The Week's Format Change Activity, So Far

Written Sep. 3, 2010 by Sean Ross in Content + Terrestrial Radio with 0 Comments

Holiday format flips are always a good bellwether of the radio climate. Two years ago, during the scariest moments of the economic downturn, they slowed to nothing. Then the format change activity picked up again and we actually saw a flurry of CHR launches -- as opposed to just creative repackaging of old music. So how are we doing in this always-active format change week? As of lunchtime on Friday, so far we have . . .

* New Adult Hits stations in Corpus Christi, Texas, and in Eastern N.C.

* New Classic Country AMs in Youngstown, Ohio, and again in Eastern N.C.

* New Oldies AMs on the Jersey Shore and in Knoxville (replacing the True Oldies Channel FM affiliate).

* A second old-school station in Honolulu, with Clear Channel's new KHJZ (93.9 Jamz) doing a more '90s-based version of the format against very successful recent launch KUMU.

So far the old music is winning, but we also have:

* A return to Spanish-language rock at More 98.9 San Diego -- an unusual case of music replacing sports on FM.

* CBS-FM launching a new, '00s-and-now-based Adult Top 40 with Play 98.7 Tampa, Fla., the former WSJT.

* Duluth, Minn., getting a new Mainstream Top 40 and a new Hot AC, the second in the market.

No inference should be taken here that a Top 40 launch is positive and creative repackaging of gold isn't. Any Classic Country station is a bold statement and the two new Rhythmic Oldies stations have made the always quirky Honolulu market even more fascinating. But there will be a lot to talk about at next month's NAB Radio Show panel, "The Next Great Radio Format."

Reader Comments

Your 2¢, in chronological order — add your comment below.

Add Your Comment

No <p> tags necessary, valid XHTML is always appreciated.








Edison Research

Receive new research and insight first. Subscribe to the Edison Research mailing list today!

First Name
Last Name
Company
Email Address

What updates would you like to receive?

Election Research Updates
Broadcast Media Research Updates
Technology & Internet Research Updates
Consumer and Opinion Research Updates

Search The Infinite Dial


WWW Infinite Dial

About The Infinite Dial

No longer bound 'between 88 and 108 on your local FM Dial', radio has been liberated and now can be found virtually anywhere. This is a site to track radio in all its forms.

We are fans of great radio, whether it be on AM, FM, Satellite, Internet, HD, a Podcast, in any country on earth, or on any platform. The Infinite Dial will explore, analyze, and keep you informed about all the intersections of broadcast media and technology.

Have something to contribute? Just pop us a note and we'll get right back to you!