What's Up At NPR? Everything
Written May. 14, 2010 by Larry Rosin in Content + Marketing + Research with 0 Comments
I have always been amazed when we'll show data to American commercial radio stations and up on the screen will pop the call letters of the local NPR affiliate and the local manager will say: "Who is that?"
Well, take a look at the graph on NPR's Research Department's blog "Go Figure" here. For the public radio stations that run "Morning Edition" and "All Things Considered", the trend is endlessly up.
I have commented before how NPR has essentially stolen the college graduates from commercial radio. While commercial radio is doing phony phone calls, these stations are providing literate, informative, and yes - entertaining radio that everyone in commercial radio should be looking at.
At least, we should know their call letters.
Reader Comments
Your 2¢, in chronological order — add your comment below.