The Most Important Thing I've Ever Written
Written Mar. 18, 2010 by Sean Ross in Content + Internet Radio with 0 Comments
Last Friday, at the RAIN Summit North at Canadian Music Week, I was listening to a VP at Slacker talk about being sold out -- which means about four units an hour -- and thinking that he'd never be able to sell 12-14 minutes an hour. Then I realized that he'll never have to. I came away thinking that the notion of what constitutes an acceptable amount of commercials to sit through is going to change dramatically as FM music radio migrates its brands and products to other platforms -- just as it has changed a number of times in muisc radio's 55 year history. The Ross On Radio column I wrote about it may well be the most important thing I've ever written. Whether it will be the most influential, however, depends on whether broadcasters can stomach the enormity of what I'm suggesting.
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