If People Liked It This Much While It Was Alive, Imagine The Reaction Now
Written Mar. 16, 2010 by Sean Ross in Content + Terrestrial Radio with 0 Comments
Often, the columns that generate the most reader reaction--particularly from outside the radio business--are the appreciations we write of stations that change format (or even the "First Listen" columns we write on their successors). For one thing, we hear from readers who need to vent.
During its life as a soft Oldies station, Citadel's KPMZ (Platinum 96.7) Dallas generated, easily, the most comments we've ever received, with listeners chiming in several times a day in praise of Dallas radio legend Ron Chapman, even though he was only a consultant to the station, and to attack rival KLUV (K-Love 98.7).
Platinum managed, during its 18 months on the air, to make life less comfortable for KLUV, particularly in a PPM environment that isn't kind to head-to-head combatants. Last week, it began stunting before becoming a simulcast of Talk sister WBAP.
And, not surprisingly, the comments have started again, although you'll have to scroll past more than a hundred written during the station's lifetime to read them.
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