A Must-See Webinar On The Business Of Podcasting
Written Jan. 26, 2010 by Tom Webster in Podcasting with 2 Comments
We’re thrilled to announce that, in conjunction with the Association for Downloadable Media, we will present the results of our recently concluded Podcast Consumer Attitudes study of nearly 5,000 regular consumers of audio and/or video podcasts in a webinar is scheduled for Thursday, January 28th at 3:00pm EST, 2:00pm CST, and Noon PST. The webinar is free, but registration is required at https://www1.gotomeeting.com/register/909488120
I'll be presenting the data, which should take about 30 minutes, and we'll have plenty of time at the end for you questions. The results of this groundbreaking look at the attitudes and behaviors of these active podcast consumers will include:
• A comparison of the effectiveness of advertising approaches across various new and traditional media channels.
• An examination of post-exposure purchase and trial behaviors for consumers exposed to podcast advertising.
• A quantification of the “halo” effect of podcast advertising for prospective brands and sponsors.
• A look at the rapid adoption of mobile audio and video consumption.
• The effectiveness of pre-recorded advertisements, sponsorships and host-read messaging in podcasts.
The online study was conducted in November of 2009 among listeners and viewers of podcasts from many of the largest aggregators of downloadable media.
Please be sure to share this news and then join us on January 28th!
Reader Comments
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Will this be available to podcasters who have to work over that period of time?
The slides will be made available next week sometime, but the actual presentation, with questions/answers and folksy down-home analogies and wit will be reserved for the live event. :) I'll also be writing more about the data here in the future.