Ever Get The Feeling You Were Being Watched?
Written Oct. 20, 2009 by Sean Ross in Marketing with 0 Comments
It was one of the great promotions of 2003 -- further proof that Europe and Australia were miles ahead of the States when it came to contesting. In Top 40 Key 103 Manchester, U.K.'s "£20,000 Says It's You," the station read a private investigator's clues to the identity of somebody in the market, and listeners had to figure out if they were the one being talked about.
"£20,000 Says It's You" didn't immediately come to North America. "The Fugitive," another import, got all the publicity. But Canada's Newcap has now done the contest, now known as "Is It Me?" on two stations, Country XL96 Moncton, N.B., and now top 40 CIHT (Hot 89.9) Ottawa. Hot has already had one winner and is now giving clues for the second round, which range from "the subject has a cell phone" and "the subject has short hair" to "the number four is significant for the subject." Contestants have to be the first to call when a new clue is given.
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