Whaddya Know - The iPod Gets A Radio
Written Sep. 9, 2009 by Tom Webster in Technology with 1 Comment
Apple just announced that they are building an FM Radio into the new, impossibly hot Apple Nano (with built-in video.) Not only that, but the implementation is extremely cool (thanks to Engadget for the photo.) The interface is stellar, and it comes with the one feature that would make radio cool again - live pausing. So, despite some pundits' assertions to the contrary, Apple has just invited broadcast radio into what will be the killer holiday gift of 2009. The Infinite Dial just got a little more distribution...
...And, given that the video camera is what will make this a must-have (compared to the popular Flip cameras, one of which I own, it is almost impossibly thin--and comes with an iPod), there are all kinds of cool ideas for promotions for your station. Now, with one device (that you could easily give away) you can reach your listeners and ask them to capture their own videos of station events, concerts and other local "spectacles" to upload and share on your website (or wherever they want, really, which is the point). This will be the second (or replacement) iPod that teens and tweens, especially, are going to want to own, so the opportunities are there to connect, share and participate in social media for every radio station.
Reader Comments
Your 2¢, in chronological order — add your comment below.
Tom,
You've totally got THIS one right!
Young people who have given up on radio could find this really appealing IF stations become content driven and not automated or "old school." (Whatever that means.)
Seems simple.
Think they will do it?
I'd love to help.
Everybody I know under 35 gets their NEW music from the internet, just like most research reports indicate.
How can I help?
Frank Cody