Panes In Vain
Written Sep. 8, 2009 by Sean Ross in Internet Radio + Marketing with 0 Comments
Okay, two notes about the apparent legislation, passed a year or so ago, that every radio station homepage must be dominated by five rotating panels, thus ensuring that a station's major promotion may not be evident until the listener has spent at least a minute on the site.
1) If you are going to have five rotating panels, please make sure that you have five rotating panels' worth of stuff worth talking about, unlike the smaller player in a medium-sized market who I encountered this afternoon basically rotating five generic station billboards. Nothing screams "we have nothing going on at our station" like having the panels when you don't need them.
2) The rotating panels now contain most of the station concert announcements. Perhaps that's why when you Google "radio station concert," your top matches include New York's public radio WNYC, Greece's Orange 93.2, an article on the flooded WBCT (B93) Grand Rapids, Mich., concert, Christian KCMS (Spirit 105.3) Seattle, and the long-defunct KZLA Los Angeles.
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