KCRW Meets PPM
Written Sep. 18, 2009 by Sean Ross in Content + Internet Radio with 0 Comments
Interesting article in the Los Angeles Times on non-comm KCRW and its fortunes in the PPM-era, which weren't that hard to predict in a world where hip brands don't always achieve PPM success and block programming has its issues as well. But the article also allows some interesting questions to be raised: Does KCRW's success as an international brand transcend petty ratings concerns in one market? Does its donor base? And if it's consistent 24/7 music you want, KCRW is now offering that, too.
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