How To Make Your Station More Repellant
Written Aug. 4, 2009 by Tom Webster in Content + Marketing with 1 Comment
Nik Goodman tips us to a wildly creative use for your signal: mosquito repellent! Nik's Austrian client (and our client as well!) Kronehit recently embedded an inaudible tone at 14,850 hertz in their signal, which is meant to replicate the frequency of a buzzing female mosquito. Theoretically, this repels other female mosquitos, and they won't come near the sound. Now, I'm no entomologist, and who knows if this actually works or not, but there is no better way to be the station heard at outdoor festivals and other public venues than to bill yourself as the station that keeps you from getting bit! PPM markets especially should take note--this is a far more creative idea than less talk, more music.
Congrats to our friends at Kronehit for finding a novel way to create (or, in this case, deter) a real buzz.
Reader Comments
Your 2¢, in chronological order — add your comment below.
Great concept - and a good promotion. But credit where credit's due - I believe it won a Crystal for CFNY-FM Toronto Creative Director Maureen Bulley in 1985.