Finally -- Real iTunes Podcast Metrics
Written Jun. 9, 2009 by Tom Webster in Podcasting with 0 Comments
VoloMedia is reporting that they have developed a free plug-in for iTunes that enables the anonymous collection of podcast usage statistics via Google Analytics. If you are at all in the podcast/downloadable media space, you know two things: iTunes is the ten-ton gorilla of podcast aggregators, and iTunes doesn't share data. This makes it difficult to get an accurate read on podcast usage data when so much of that data is locked away in Cupertino. VoloMedia's plugin purports to change all that.
According to VoloMedia's Murgesh Navar, content producers need only make a slight modification to their RSS feed to fold aggregated play and download data into an existing Google Analytics account. The service requires no relationship whatsoever with VoloMedia--it is truly win-win for anyone in the downloadable media space. Kudos.
(Hat tip to the Association for Downloadable Media)
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