91.7 MPH In A 55
Written Jun. 12, 2009 by Sean Ross in Content + Terrestrial Radio with 1 Comment
So how much attention does a non-commercial dance station usually get from the music industry? Having programmed the sort of college top 40 that had to buy its own records, I'm guessing that high-school dance station WMPH (Super 91.7) Wilmington, Del., does a little better by dint of its unique format and the relatively small number of full-time dance outlets. But does the industry quiver in its boots when they don't play a song? We reported on WMPH's month-long boycott of artists affiliated with the musicFirst lobbying effort for a performance royalty two years ago. Now it's alluded to in a record industry filing charging retaliation against musicFirst artists.
Reader Comments
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Why is MusicFirst (of which SoundExchange is a supporting member and financial backer of) getting so upset when a broadcaster says it won't play material from artists who are proponents of this royalty?
You can't force broadcasters to play your music and then charge them for it.
Perhaps once more broadcasters start following the lead of WMPH, we'll start to hear more innovative music on the airwaves, and not just the same old derivative stuff that the big labels try to foist off on the public all the time.
And then maybe them, the labels will start to acknowledge the promotional value that radio exposure can give.