ESPN Astride The Radio Globe
Written May. 21, 2009 by Larry Rosin in Content + Marketing with 1 Comment
WMFS-FM in Memphis flipped today from Alternative to ESPN Radio. It points out the increasing "AM-itization" of the FM dial, and leads to the confident prediction that ESPN Radio will find a home on FM in every market of America before long.
So, if you are a locally produced AM sports talk station, you need to ask yourself how competitive you can remain when someone flips to ESPN Radio on the FM. Yes, you are likely talking a lot more about the home team -- but they are in the mall with all the foot traffic.
And if you are a struggling FM music station...do you want to grab this opportunity before anyone else does?
Interesting times we live in, indeed.
Reader Comments
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We have two FM sports talk stations here in Nashville. There are pros and cons to that, but ultimately if it makes dollars, it makes sense.