The Infinite Dial

When we published the Ross On Radio overview of the Bob- and Jack-FM format yesterday, we got a few e-mails from other programmers in the format.

Clear Channel/Columbia, S.C., OM/PD L.J. Smith wrote, "Hey, brother, don't forget about WLTY (Steve-FM). We've averaged a Top 3 25-54 ranking since we debuted. Huge."

And consultant Alex DeMers wrote, "Hope you have a chance to peek at [WMKK] Mike in Boston and [WAVF] Chuck in Charleston. we're really enjoying big success with both of those stations right now -- in both the Diary and PPM worlds.

So to close out Bob- and Jack-FM Week on the Infinite Dial, here's a listen to Entercom's Mike FM under PD Ron Valeri and DeMers. Mike is up in PPM -- which has been good to all the market's Classic Hits outlets. (WMKK is at a 4.6 to WZLX's 4.9, WROR's 5.9, and WODS' 6.4) It has some interesting touches, including a commercial free 9 a.m.-Noon bloc, as well as a sponsored legal ID and stagers that are in character with the station. One sweeper promotes a furniture store by telling listeners to take their feet off the desk and go back to work.

Here's Mike at 10:30 this morning:

Loverboy, "Working For The Weekend"
Commodores, "Brick House"
O.A.R., "Shattered (Turn The Car Around)"
Madonna, "Like A Prayer"
Blue Oyster Cult, "(Don't Fear) The Reaper"
Squeeze, "Tempted"
Hootie & the Blowfish, "I Go Blind'
Phil Collins, "You Can't Hurry Love"
Steam, "Na Na, Hey Hey, Kiss Him Goodbye"
No Doubt, "Just A Girl"
Tubes, "She's A Beauty"
Wild Cherry, "Play That Funky Music"
Stray Cats, "Rock This Town"
Outkast, "Hey Ya"