Bob & Jack Week: #3 - KCBS (Jack FM) Los Angeles

Written May. 11, 2009 by Sean Ross in Bob/Jack Week + Content + Terrestrial Radio with 0 Comments

CBS' KCBS-FM (93.1 Jack-FM) Los Angeles was always a unique take on the Hot AC/Classic Hits hybrid, drawing on the legacy of sister KROQ to play some '80s Alternative titles that would have been too obscure in other markets. Combining '70s Classic Rock and '80s Alterative (in an almost 1;1 ratio) allowed them to follow the music of a Southern Californian's life (KLOS and KMET in the '70s, then KROQ when it hit). It also made them more competitve than most Classic Rockers with a Hispanic audience that never had a problem treating Human League or the Eurythmics as Classic Rock.

In the March PPM, Jack/Los Angeles is up 2.8 - 3.2 and No. 11 overall. That's off from its first PPM month (4.2), but within its trading range in the diary era, well ahead of its 2.2 in the final diary book, and ahead of Classic Rock KLOS (2.4 - 2.3).

Here's Jack at 10:50 a.m. this morning:

Kansas, "Dust In The Wind"
Haircut One Hundred, "Love Plus One"
Tom Petty & the Heartbreakers, "The Waiting"
Eve 6, "Inside Out"
Joe Walsh, "Life's Been Good"
Cure, "Pictures Of You"
Van Halen, "Right Now"
Bangles, "Hazy Shade of Winter"
Rolling Stones, "Sympathy for the Devil"
Billy Idol, "White Wedding"
Joan Jett & Blackhearts, "I Love Rock & Roll"
The Cult, "Fire Woman"
Matchbox Twenty, "Bent"

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