Bob & Jack Week: #2 - KBPA (Bob FM) Austin, Texas
Written May. 8, 2009 by Sean Ross in Bob/Jack Week + Content + Terrestrial Radio with 0 Comments
Emmis' KBPA (Bob FM) Austin, Texas, was off 5.1 - 4.0 in the winter Arbitron, but has been a consistent performer throughout the Adult Hits format's ups-and-downs since its launch under consultant Joel Folger. (Mainstream AC rival KKMJ was up 5.6 - 5.8.) Like WARH (the Arch) St. Louis, the station we reviewed yesterday for Bob & Jack week, there's a definite AC feel here (although that could be a function of the relatively soft year being saluted on the station's 9 At 9 feature). Also like the Arch, middays are hosted, although PD Krash Kelly was heard mostly during the 9 At 9. The stationality was somewhat wackier than The Arch -- consistent with what we've heard throughout the format's history (e.g., "Listen to us while you pretend to work").
Here's Bob FM's 9 a.m. hour today, starting with its "9 at 9" from 1980:
Kenny Loggins, "This Is It"
Devo, "Whip It"
Robbie Dupree, "Steal Away"
Jackson Browne, "Boulevard"
Pretenders, "Brass In Pocket (I'm Special)"
Prince, "I Wanna Be Your Lover"
Johnny Lee, "Looking For Love"
Cliff Richard, "Dreaming"
Blondie, "Call Me" (backsold as the No. 1 song on this day in 1980)
Chic, "Le Freak"
Fastball, "The Way"
Bangles, "Manic Monday"
Heart, "Magic Man"
Billy Joel, "You May Be Right"
U2, "Desire"
David Cook, "Time Of My Life"
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