The $300 Million Dollar Button
Written Jan. 15, 2009 by Tom Webster in with 2 Comments
Does your station require user registration to stream? Do you have a VIP club sign-up form that asks for more than an email address? Do you require "registration" just to view your site's message board (if you even have one?)
Want to know why all of those things are bad ideas? Read The $300 Million Dollar Button.

Reader Comments
Your 2¢, in chronological order — add your comment below.
Makes sense. Love the quote, "I'm not here to enter into a relationship. I just want to buy something."
Remember when you used to go in to "Radio Shack" to buy a battery and had to give your address and phone number? This is the internet version of that. Annoying then, annoying now.