The $300 Million Dollar Button

Written Jan. 15, 2009 by Tom Webster in with 2 Comments

Does your station require user registration to stream? Do you have a VIP club sign-up form that asks for more than an email address? Do you require "registration" just to view your site's message board (if you even have one?)

Want to know why all of those things are bad ideas? Read The $300 Million Dollar Button.

Reader Comments

Your 2¢, in chronological order — add your comment below.
1  Patrick Couch on January 15, 2009 5:18 PM

Makes sense. Love the quote, "I'm not here to enter into a relationship. I just want to buy something."

2  Ken Spaulding on January 18, 2009 2:22 AM

Remember when you used to go in to "Radio Shack" to buy a battery and had to give your address and phone number? This is the internet version of that. Annoying then, annoying now.

Add Your Comment

No <p> tags necessary, valid XHTML is always appreciated.








Edison Research

Receive new research and insight first. Subscribe to the Edison Research mailing list today!

First Name
Last Name
Company
Email Address

What updates would you like to receive?

Election Research Updates
Broadcast Media Research Updates
Technology & Internet Research Updates
Consumer and Opinion Research Updates

Search The Infinite Dial


WWW Infinite Dial

About The Infinite Dial

No longer bound 'between 88 and 108 on your local FM Dial', radio has been liberated and now can be found virtually anywhere. This is a site to track radio in all its forms.

We are fans of great radio, whether it be on AM, FM, Satellite, Internet, HD, a Podcast, in any country on earth, or on any platform. The Infinite Dial will explore, analyze, and keep you informed about all the intersections of broadcast media and technology.

Have something to contribute? Just pop us a note and we'll get right back to you!