Putting Bodies In Seats, Customers At Cash Registers, And Voters In The Booth?
Written Nov. 2, 2008 by Sean Ross in Marketing with 0 Comments
Whatever the outcome of Tuesday's election, NBC political director Chuck Todd gave every General Sales Manager in radio something nice for the sales kit on Friday when he suggested on MSNBC's First Read that Obama's momentum in "states with heavy driving populations (like Florida and Montana, for instance)" is a function of that campaign's heavier radio spending. Todd adds, "It's taken Democrats years to realize that radio is not a wasted media effort. Bush dominated Kerry on radio in '04 and, well..."
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