Keeping Christmas Under Wraps
Written Nov. 5, 2008 by Sean Ross in Content + Terrestrial Radio with 0 Comments
It's been almost a week since newly minted AC WNUW (Now 97.5) Philadelphia pushed the holiday music button. In some cases, that would be enough to push an incumbent AC to go Christmas as well, making November a loss-leader in hopes of shutting the other guys down. So it's interesting to see WBEB (B101) Philadelphia doing what a lot of other ACs wish they could do in that situation: make a positive out of not going Christmas yet. As recently mentioned, B101's holiday music poll is asking listeners to vote not just on songs but when they want Christmas music to start: right away, Nov. 15, Thanksgiving or Dec. 1. (Dec. 18, the day I usually feel like hearing holiday music, is somehow not an option.) If any station has the holiday image and the authority to pull off "we're waiting on holiday music because you told us to," it's B101. But letting somebody be first in with holiday music is still a scary proposition for many PDs.
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