Spots Of The Times
Written Sep. 22, 2008 by Sean Ross in Advertising with 0 Comments
The sign of bad economic times isn't just a further proliferation of the "we buy ugly houses" or "we pay cash for your car" billboards that you now see around the country. You can hear them in radio spots, too. And in some unlikely places.
The one that almost rated a mention about a month ago was on Business News WBBR (Bloomberg Radio 1130) New York. That was the one encouraging corporations and individuals to pick up some extra cash by selling their unused U.S. Open tickets to a ticket broker.
But this weekend, I was listening to a Canadian station and heard an ad which encouraged listeners to "take advantage of the current weak U.S. economy" by buying foreclosed vacation homes. (That sort of real estate advertising, rare on U.S. radio since the early '70s, is more common there overall.)
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