Are Half Of Your Advertising Dollars Wasted?
Written Sep. 24, 2008 by Tom Webster in Advertising + Terrestrial Radio with 0 Comments
That's the question Edison and Arbitron set out to answer with their landmark study using PPM encoding on television advertising. Edison's Larry Rosin and Arbitron's Pierre Bouvard first presented this study last week at the NAB Radio Show, and our email software has been ringing off the hook with requests to make the data publicly available. If you are wondering how television advertising really impacts radio listening, here's your chance to view Tracking Encoded Television Ads With PPM now. Comments welcome!
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