The Infinite Dial

This Friday I will be giving a presentation at the New Media Expo on Podcast consumption and the current state of podcast advertising. While there is much work to be done in this area, there are some compelling studies out there, and I will be touching upon the current state of what we know, don't know and need to know about what makes podcast advertising tick. Clearly there are some similarities between podcasts and radio; there are also some correlations to be made with the print industry (receptivity, context of sponsorship messages) and even with experiential marketing measures (like engagement), all of which form the complete picture of the efficacy of podcast advertising. Radio has known for years that live reads are extremely effective, especially from known and trusted personalities. Surely those relationships not only exist between podcast producer and consumer, but may even be stronger given the greater friction currently required to subscribe and listen to downloadable media.

If you are at all interested in monetizing downloadable media (and you are in Vegas this week!) I hope you'll make it a point to attend the New Media Expo and drop by my talk. If you can't make it, look for the podcast in this space soon!