The Infinite Dial

If you are in the business of New Media, you really should be at the New Media Expo next week in Las Vegas. This event has really grown into a fantastic conference (this is its first year in Vegas) and I will be speaking on the topic of the efficacy of podcast advertising--who is listening, who is buying, and what podcast content creators can do to get more of both. My talk is at the end of the day on Friday, of course, so once again my big bucket o' data will be the last barrier to cocktail progress for most of the attendees. With that in mind, I'll be concise!

Look me up there, or pop me a note on Twitter if you'd like to meet. With speakers ranging from Gary Vaynerchuk of the enormously popular Wine Library TV to the marketing VP behind Blendtec's "Will It Blend" (which prompted me to buy one!) it will be a fantastic conference with loads of ideas, networking and maybe a little of that Edison statistical magic at the craps table.

I'll also be speaking in September on the topic of podcasting at the NAB Radio show. I get lots of questions from broadcasters about podcasting, specifically who is making it work and how they are getting paid. Between now and then I'll be interviewing some of the industry leaders here in this space so you can read and see for yourself the power of downloadable media and how you can make it work for your station. More soon!

-Tom