What Is A Radio Story Now?
Written Jul. 8, 2008 by Sean Ross in Content + Marketing with 0 Comments
Interesting on-line ad on one of the industry sites for Coldplay's "Viva La Vida" this week that tells an interesting tale about how songs break these days. Instead of call letters or most added, these are the stories cited on the song's behalf:
* No. 1 selling album (and over 1 million scanned);
* No. 1 Billboard Hot 100 single;
* No. 1 Clear Channel on Demand;
* No. 1 Sneak Peak of all time for Clear Channel online;
* No. 1 largest AT&T Blueroom response ever at CBS Radio;
* No. 1 biggest iTunes campaign in history;
* No. 1 largest audience audience in the history of the Today Show's concert series.
And yet, there wouldn't be an ad on AllAccess.com if the intent weren't to keep the song going at radio (it's 28 - 26 today at Mainstream Top 40, but up nicely in spins in a clogged part of the chart). More proof that even when a record creates a story outside radio that radio is the ultimate goal.
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