Getting An Early Start On Twin Cities Radio
Written Jun. 23, 2008 by Sean Ross in Content + Terrestrial Radio with 0 Comments
There's nothing like finishing up at a convention and realizing that you didn't get to hear a lot of local radio (except when you were in your room during hours that most stations were jockless). In that spirit, we started our Charlotte, N.C., listening early last fall, and we started our Minneapolis/St. Paul listening today in advance of Conclave 2008, where I'll be joining WCBS-FM New York PD Brian Thomas on the Oldies/Classic Hits panel at 1:30 on Thursday (26).
And based on that initial listening, Minneapolis may have become our most interesting Oldies/Classic Hits/Classic Rock market. Three years ago, with KZJK (Jack FM) signing on, Classic Rock KQRS began emphasizing its library depth. Then, KQ's sister, WGVX (Love 105 FM) launched an Oldies/Soft AC hybrid, aimed at KQQL (Kool 108), which had evolved from '70s-driven Oldies to a party gold format, emphasizing tempo, that allowed it to delve into the '80s (but also back to pre-Beatles oldies), and has continued to evolve.
The net result is four stations with playlists in the 900 - 1,000 titles per week range, and some interestingly shaped music mixes. KQQL still plays a lot of '70s, but has phased out most of the '80s, and put back some pre-Beatles songs. (There was even a mention of Bobby Vee having appeared at a local car show.) Love 105 will play pre-Beatles, a lot of the '60s titles that have disappeared elsewhere, a wide variety of '70s pop, early '80s AC titles that you don't hear much ("Theme from 'The Greatest American Hero"), and even an occasional Frank Sinatra or Dean Martin.
KQRS isn't hitting its depth quite as hard on-air as it was a few years ago, but there was still a staged "A to Z" double-play when I listened (two Stones songs: "Rip This Joint" and "Waiting On A Friend"),, "What If I Came Knockin'" by John Mellencamp, and even "Memphis" by Johnny Rivers, which isn't out of character for the station. Jack, meanwhile, continues as one of the most rock-focused stations of its genre but is playing some surprising currents/recurrents (Flyleaf's "All Around Me," Coldplay's "Viva La Vida," etc.).
A good presence for local spots on the various Internet streams, including one heard on KQRS for a t-shirt store that specializes in edgy t-shirts for kids (sample: "pink and blue make me spew").
More Twin Cities radio throughout the week leading up to Conclave.
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