The Infinite Dial

Title: Assistant Program Director and Afternoon Drive Host, KIPR-FM

Who is Tre' Day? "Travis "Tre' Day" Rowan began his radio career in 1996 right out of high school and straight into the pros. The name "Tre' Day" was actually given to him by his basketball teammates after hitting 11 three-pointers in a single game. While a full-time student at the University of Arkansas at Little Rock, Tre' worked his way up from an internship to a full-time position at KIPR (92.3FM). The Little Rock market embraced Tre' very quickly and it reflected in the ratings. No matter what the air shift...Tre' brought his time slots to #1 each and every time. Tre' also brought his academic status to #1 of his graduating class with a 4.0GPA throughout college, earning the honor of Summa Cum Laude...an honor that Tre' is most proud of. Tre' knows radio programming well. Tre' was the music and production assistant for two stations (KIPR & KOKY) from 1998-2002. Currently, Tre' is the Assistant Program Director of Power 92 - Lttle Rock and the host of the #1 rated Afternoon Drive show in Arkansas..."Take it to the House," which Tre' hopes to have syndicated soon. "Take it to the House," can be heard from anywhere in the world, from 2-6pm CST, by logging on to his website: www.TreDay.com!

Tre' has also recently endowed his longtime Scholarship Project at the University of Arkanasas at Little Rock with over $10,000!!! The money is raised on his birthday each year with the TreDay.com Celebrity Bowling Bash. Scholarships target high school students in Arkansas looking to pursue a degree in Mass Communications. Tre' Day has also donated the equipment for two new audio production studios at UALR, which are available for all students to use.

The Man - Up Close and Personal: Tre' is 6'1", 190 lbs. Tre' grew up in an Air Force family, moving all over the United States. In his spare time Tre' loves to travel, work out, play sports, surf the internet, write poetry, produce voice packages and hang out with his the love of his life, his wife Spirit.

The Future: Tre' hopes to take his production company, Everyday All Day Productions, to another level with many more clients. He is currently looking to become a Program Director in a mid-level / major market and continue his successful career."

What would your dream job be? "Running my own hip hop station in a top 5 market, U.S. or Overseas! Running my own NFL or NBA team would be nice too!"

Who has been your greatest influence? "In radio, "Broadway" Joe Booker, Bobby "BC" Collins, Rich Nickols, Mark E Mark Edwards, Ryan Cameron & Mark "Chillin'" Dylan. In life, my family. "

What is the one format that you can't believe nobody has done? "In Little Rock, a Spanish speaking format is needed badly and has great growth potential. I maybe wrong but, I think Reggaeton type stations maybe the most added format several years down the line in the U.S."

How could radio do a better job of attracting younger listeners? "By really focusing on the internet and better usage of Cell Phone tools like texting. You must learn and do what the young people do."

How will radio remain relevant in a digital world? "By keeping talent LIVE & LOCAL in as many day parts as possible, using all of the latest technology to your station's benefit, and you have to stay in the streets...being involved in the community has to be a priority, in my opinion!!!"