The Infinite Dial

Title: Imaging/Creative Services KCBS FM and KROQ FM CBS Radio

Who is Jake? "I started in radio at the age of 15...interning at KUBE in Seattle...worked my way up to board op...then on -air...the production and imaging....in 1999 i was hired at KFNK (a suburban Seattle/Tacoma signal) as operations manager...there i did all the station imaging...selector...rotations ..... left in 2002 for KISW and KNDD to be the imaging director....went to WHFS in Washington DC in 2004....after the format flip in 2005 was hired for imaging at KCBS FM and KROQ....today i also do imaging and voice over for live 105, imaging voice for WABB in mobile AL...the imaging and voice over for KCBS FM HD-2 (ampradio.com)....in the last year i imaged the sign-on's of WXRK in New York and WYSP in Philly......"

What would your dream job be? "Well working here for Kevin Weatherly has always been my dream job.... and being a part of radio in such a large market like LA...... in radio, I'd like to keep developing great brands ....and build new brands on the internet....."

Who has been your greatest influence? "Def Kevin Weatherly...now, and well before i started here....Mike Tierney (now PD of WXRK) who was my first PD at KUBE in Seattle....Dave Richards, Phil Manning, Lisa Worden, Eric Powers, Jeff Federman (no im not just saying that cause he's my GM)....Dave Numme, Chris Ebbott, John Michael."

What is the one format that you can't believe nobody has done? "A younger version of JACK FM...core of the station is 90s based....rap like Tupac, Dr Dre, and LL...from alternative to Green Day, Nirvana, Weezer...many of the same principals of JACK...but targeted to people in their 20s to early 30s...."

How could radio do a better job of attracting younger listeners? "Be a great radio station! jocks who understand their core young listeners...hiring young people that actually wanna be at the radio station....and are knowledgeable and love the music and lifestyle they playing and living....their lifestyle and vibe need to be as much as part of the station as the music is....."

How will radio remain relevant in a digital world? "I think radio has to be a integrated in the online world...great radio stations need to be easily available on the internet...and soon , on cell phones/mobile devices....but the product has be exciting...of the moment....creatively still needs to come out of the speakers....cause that's what we are really here to do... anybody can make a their version of a well programmed jukebox on i Tunes.... but young listeners def wanna listen to the radio...they still wanna hear about what's going on in the world and have people they can relate to ... tell them about new music... and whats going on in their town....local radio needs to have that connection....Jocks need to be the stars of their town...promotions have to be of the moment cool....and create buzz..."