Why Radio Still Works As A Music Delivery System
Written May. 7, 2008 by Sean Ross in Terrestrial Radio with 0 Comments
There are a lot of people who just take it for granted that radio is no longer the best way to hear music. And inherent in some of their comments is the notion that radio's "music (of our choosing) + brief personality + commercials" only worked for 45 years because there were no other choices. So why is it then that WCBS-FM New York came back even bigger after the Oldies' format's two-year-hiatus. Didn't listeners realize they were better off somewhere else? We look at the larger implications for radio's future as a music delivery system in this week's Ross On Radio.
Reader Comments
Your 2¢, in chronological order — add your comment below.