A Surprise: Truly Hot Country

Written May. 23, 2008 by Sean Ross in Terrestrial Radio with 0 Comments

Whatever the much-rumoured long-term fate of Citadel's KTYS (the Twister) Dallas/Ft. Worth turns out to be, I've wanted to give them a mention for a few weeks. KTYS launched as CHR-style Country, meant to hit a then-similarly-aggressive KPLX (the Wolf) from the other side on behalf of sister KSCS. Over the last year, KSCS has gotten more aggressive itself and KTYS had taken on more of a male/"Texas Country" lean. When I heard them nearly three weeks ago, they were also the closest thing I'd ever heard to a truly "Hot Country" station, since most of those often end up being dragged toward the mainstream by available product or listing to the Classic Rock side. It was the most energy/tempo that I'd heard on a Country station in a while, and it says something about the state of the format that you would only hear it on a flanker station (if not one that was already earmarked for something new).

Here's the Twister just after 11 a.m. on May 5:

Pat Green, "Wave On Weeve"
Toby Keith, "She's A Hotttie"
Rushlow, "Texas Is My Kind Of Town"
Gary Allan, "Learning How To Bend"
Cross Canadian Ragweed, "Anywhere But Here"
Montgomery Gentry, "Some People Change"
Dierks Bentley, "How Am I Doing?"
Mark McKinney, "Bonfire"
Eli Young Band, "When It Rains"
Pat Green, "Southbound 35"
Road Hammers, "I Don't Know When To Quit"
Blake Shelton, "The More I Drink"
Toby Keith, "Country Comes To Town"

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