30 Under 30 Honoree Profiles: Charlamagne
Written May. 21, 2008 by Edison in 30 Under 30 with 1 Comment
Title: Co Host of the Wendy Williams Experience
Who is Charlamagne: "Little is known of Charlamagne's past other than the fact he was raised on a dirtroad in Moncks Corner SC. Rumor has it that he's not even from this planet, but is an alien living amongst us sent here to piss the world off. It's pointless to try to figure him out or ask him questions about his past because virtually every answer leads to new questions."
What would your dream job be? "Well my REALITY job, I call it that because it's only a dream when your mind is conceiving it but in actuality you have already achieved it. That's what you call 'Acting As If' you have to act as if what you intend to manifest in life is already a reality. If left undisturbed in your mind and in the mind of intention simultaneously it will germinate into reality in the physical world. So my REALITY job it to have my own syndicated talk radio show ie: Michael Savage, Don Imus, Russ Limbaugh, Mark Riley, Michael Baisden where we discuss issues affecting the world, but my show would be different from theres because I'm a young, radical, African American male who has politically incorrect views and potentially dangerous rhetoric. I can already hear Bill O Reilly throwing jabs at me referring to me as the militant midget......"
Who has been your greatest influence? "That's a broad question. I look upon everyone who's ever played any role in my life, as having been sent to me for my benefit. If your speaking from a strictly radio standpoint my influences are Star from Star and Bucwild, of course the Queen of All Media Wendy Williams, Howard Stern, I'm influenced by the aforementioned Russ Limbaugh, Michael Savage, yeah that's a broad question you would have to ask me specifics....."
What is the one format that you can't believe nobody has done? "That's easy because I speak about it all the time. And Urban AC Hip Hop Station!! Hip Hop is damn near 40 years old!! A station playing all the old school hip hop records along with the R&B joints that was bumping back then the New Jack Swing records I really believe that would kill the game right now. It would also give a lot of older hip hop artist new life because their respective catalouges would start to sell more and they could possibly be out still doing shows. Another plus is a lot of jocks who grow out of the 18-34 demo targeted by most hip hop stations wouldn't have to still be on still trying to sound young they could just graduate to these Urban AC Hip Hop Stations and make room for younger jocks at the younger hip hop stations."
How could radio do a better job of attracting younger listeners? "It's simple...you have to stay young. 18-34 is just that 18-34 the jocks on your station from part time to full time should be within that age range. Your promotions people should be within that age range, as far as programming you need someone a little older but who can still relate and will listen to his APD, music director, and his jocks who are still in that 18-34 age range because they are going to keep him abreast of what's really hot in the streets. You must be what it is that you're seeking, you need to put forth what you want to attract. You want youth then put the youth at the forefront of your station. I hate hearing promos running on stations and jocks talking and their using the oldest slang in the book. I'm like kids don't speak like that now! That's how you talked when you where that age! It's easy to tell whose out of touch and doesn't have any youthful energy around them......."
How will radio remain relevant in a digital world? "Radio will always remain relevant because it provides the people with a voice a direct line to the community that digital can't. A good personality will always accomplish what the music can't and that's keeping the people intrigued....."

Reader Comments
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People in my demo (adults 35-45) are just waiting for this format to come to an OTA stick. XM does it justice with The Rhyme, but some folks can't pay for XM. Another format is neo soul. There is a website called Neosoulcafe.com. Its slamming.