Responding To Calculated Outrage
Written Apr. 23, 2008 by Sean Ross in Content + Terrestrial Radio with 0 Comments
So what do you do when you have a morning host like WDCG (G105) Raleigh, N.C.'s Bob Dumas with a series of seemingly calculated outrages over the years, some of them trifling (anti-bicyclist) and some more serious? For more than 20 years, broadcasters have perfected the art of letting the people they offend become their public relations machine in a way that rarely backfires (Imus, Opie & Anthony) and rarely backfires indefinitely (Imus, Opie & Anthony). So what to do when neither engaging nor ignoring is the perfect strategy? There's always suggesting alternatives as this Raleigh News & Observer story does.
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