The Infinite Dial

Wednesday we released an offshoot of this year's Arbitron/Edison Media Research Internet and Multimedia study called "The Podcast Consumer Revealed 2008." We have produced three of these annual studies of podcast consumption to date, and this year's shows dramatic growth in both audio and video podcast usage over 2007 levels. I recently presented highlights of this data at ad:tech San Francisco as a part of the Association for Downloadable Media's "Get The Download" event, and the folks at the ADM were also kind enough to allow me to post some thoughts on this data over at their site.

With independent content networks like Wizzard Media securing deals, continued promotion of podcasting by major content producers like ESPN and NPR, and increased exposure of podcasts through the iTunes music store and Zune Marketplace, podcasts have become an increasingly effective way to reach attractive target groups that are becoming more and more elusive with an ever-increasing array of quality programming.

We now have the entire study available for download at edisonresearch.com, or if you like your data accompanied by folksy analogies and down-home wit you can come out to Podcamp NYC tomorrow (link below) where I will be presenting this data to what is now a sold-out (but free!) conference attended by some of the most active producers and consumers of downloadable media. Hope to catch you there!