Frank Felix Makes A Surprise Appearance
Written Apr. 7, 2008 by Sean Ross in Content with 1 Comment
A few months back, I likened today's stripped-down CHRs to the minimalist AM top 40s that popped up in the late '70s and early '80s, in a failed attempt to save the format on AM by making it more like FM rock radio. Those stations were pretty much lost to time and, in most cases, deservedly so. But the last Ross On Rado column on KHJZ (Hot 95.7) Houston and its super-tight rotations has prompted a thread in the comments on consultant Frank Felix, who took a handful of AMs to his 13-current, liner-card-driven format, most notably XETRA (The Mighty 690) San Diego. In its extreme terseness, the Mighty 690 fascinated at the time and, apparently, still does.
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It was great to see Frank's name come up; and not only did he have a great run on the AM dial, but on the FM dial as well with AOR, using very fast power rotations with a very short list.
Where has Frank disappeared to?