First Listen: KRBV (100.3 The Sound) Los Angeles

Written Apr. 8, 2008 by Sean Ross in Content + Terrestrial Radio with 35 Comments

Bonneville's new L.A. Triple-A is on the air and I wanted to put the first hour out there for anybody who's come to look for such things on this site. Here's KRBV (100.3 the Sound) L.A.'s sign on at 10 a.m. local time.

U2, "Beautiful Day"
Los Lonely Boys, "Heaven"
Rilo Kiley, "Silver Lining"
Rolling Stones, "Gimme Shelter (Live)"
Talking Heads, "Once In A Lifetime"
Lifehouse, "Hanging By A Moment"
Spoon, "Don't You Evah"
Elvis Costello, "Every Day I Write The Book"
Doors, "Love Me Two Times"
Keane, "Somewhere Only We Know"
Police, "Driven To Tears"
Bruce Springsteen, "Girls In Their Summer Clothes"
Foo Fighters, "Learn To Fly"
Grateful Dead, "Uncle John's Band"
Nirvana, "About A Girl (Unplugged)"

Reader Comments

Your 2¢, in chronological order — add your comment below.
1  luann bihun on April 8, 2008 7:41 PM

What happened? I turned on my radio today at the 100.3 button and found that the station is no longer the V.
Where did Dianna Steele go? I know she recently moved to 100.2 from 92.3
Thanks,

2  Nick G. on April 8, 2008 9:00 PM

Sounds good so far. Keep mixing it up!

3  Tracy Linderman on April 9, 2008 1:52 AM

I LOVE IT!!!!!!!!!

4  geno f pearson on April 9, 2008 11:07 AM

Looks great. I would LOVE to listen to a station like that.

5  Adrienne on April 9, 2008 12:55 PM

I've been looking for something new, I was so glad when I found you yesterday. I am not board listening to the radio. Thanks.

6  soraya on April 9, 2008 5:50 PM

Its awful. How do you take and r&b station and just turn it into that. i liked the old r&b that they played. Where is Diana Steel?
No morning talk show?

7  Mary on April 11, 2008 1:00 PM

I love the change! LA has had two great AAA stations, but none for a long time. I hope this one stays! It's GREAT so far... :) Keep up the good work!

8  Jason Steiner on April 11, 2008 5:29 PM

This is what I imagine the old KMET might have evolved into if they would have stuck with rock. They always had a more AAA vibe compared to KLOS. I actually remember KMET playing "Driven to Tears" back in the day.

9  Fart McGomfrey on April 12, 2008 10:35 PM

THANKS FOR NO MORNING CHATTER!!!!!!!!!!!! THE ONLY ONE ON THE L fN A DIAL! KEEP UP THE MUSIC ONLY WHATEVER IT IS!@#$%%^

10  michelle rudolph on April 13, 2008 3:08 AM

oh my god how did they managed to do that now i am going to have to get the michael basdin show i just ask you if that show was syndicated over most of the east coast and the south with los angeles included dont the new owners think it might have been popular..... listened the first day bruce springstien all day cant even begin to say how bitter i am

11  gina flores on April 15, 2008 12:27 AM

Does anybody know what happened to the beat? i just loved it in the morning and now it is gone. again, what happened?

12  beau fannon on April 15, 2008 4:04 AM

This is what LA has needed for years!!! Finally there is a station that plays well written music. Oh and speaking of well-written music, check out www.myspace.com/brysonvancleve. It's singer-songwriter based rock n' roll.

13  aimee on April 15, 2008 9:45 PM

best station ever!!!! u guy are great

14  Jenna on April 15, 2008 10:46 PM

The perfect radio station.
Finally.

But what's up with the dorky name?

15  Radio Listener on April 26, 2008 4:31 AM

I wish you luck, but really what a leap from a R&B to....

16  M on April 28, 2008 3:15 PM

Can't recall ever hearing "Don't Take Me Alive" by Steely Dan and Arctic Monkeys in the same hour, on the same station, in LOS ANGELES! the cd player in my car now has COMPETITION! PLEASE DON'T SELL OUT!

17  maggie may on May 8, 2008 10:49 AM

Y o u s a f e my l i f e tonight..

Happy Mom's Day Mom..

Love your Sound

18  MVN on May 8, 2008 11:50 AM

Nice change, but I'm still mourning the loss of KSCA.

19  fm on May 9, 2008 12:23 PM

I couldn't agree more, MVN (Nicole Sandler anyone?)but so far this new station seems like the best thing L.A. radio has going. I just found it 3 days ago and am loving it a lot. Please
stay around for a while!! Lots of good music.

20  von on May 29, 2008 1:42 PM

Solid, where have you been for the last 15 years???. Thanks and dont go anywhere

21  david butler on June 11, 2008 5:51 PM

i've been looking for you. searching the dial. i'm a simple man without satelite radio. finally, the "b" side collection, the other good stuff, real variation. thanks for taking a shot at it. you've got a listener.
dave butler

22  I'm Chata on July 2, 2008 5:05 PM

I agree with Mr. Butler- not just the traditonal hits, but those other songs of great albums. I'm fed up with these high gas prices, but found commerical free on your 100.3 dial- finally some relief to the consumer.

Thanks for the tribute to Santana music, Los Lonely Boys, Tower of Power and War.

How about other shades of brown like Ozomalti, Los Lobos, Juelita Venegas and Los Super Seven? Eastside listener in the house.

23  WENDY on July 20, 2008 3:50 PM

LOVE the station!!! Play Kerli..and pick some other cuts off Los Lonely Boys...stop playing their ONE hit from it...LOVE DRED SCOTT....a keeper...bring him on some more!!!!

24  Lisa P. on July 23, 2008 12:01 AM

Thank you! This almost (almost) makes up for LA losing KSCA those many years ago. Please do not suddenly go Spanish language on us. I couldn't take that a second time!

25  Miguel on August 30, 2008 1:31 PM

IJUST FOUND ABOUT "THE SOUND" IT'S WHAT RADIO SHOULD BE.ESPESSALLY IN LOS ANGELES.

26  Joe M on November 26, 2008 5:17 PM

The best rock station in LA. Reminds me of the old KSAN which didn't have a generic play list, but played the best album rock.

27  Beck on December 4, 2008 10:35 AM

Couldn't agree more with all the positive comments about the sound LA radio station. What FM radio is meant to be. It's the ultimate I-pod music mix. I never turn off my radio. Hope you survive in the narrow-minded LA market. You have my support!

28  Maria on February 6, 2009 2:20 PM

I love this station! Very refreshing, playing quite a variety and things you don't hear on other stations. I hope to listen to you for a loooooong time.

29  Bernadette on February 7, 2009 11:50 PM

Thank you finally a radio station that plays all the good stuff! Its just like my I Pod. I haven't changed the dial since you've been on!! Just PLEASE DON'T GO AWAY!!!

30  Sandy on February 13, 2009 7:32 PM

I've been an avid KLOS listener since it's inception and now I can finally say so long to all the repeated music I kept hearing. I love The Sound, you guys mix it up with some old, some new. You guys ROCK! I listen all day long at work and am spreading the word.

31  Chris on February 14, 2009 3:11 PM

I'm getting worried about you guys. Seems to be an increasing mix of K-EARTH type oldies. Watch it. Get back to the edge. Thanks. -Chris

32  Joanne on February 27, 2009 11:40 AM

So nice to hear a wide variety of rock. Love to hear the Grateful Dead and tunes from Elton Johns Tumbleweed Connection. Any chance we can hear Leon Russell's "Stranger in a Strange land"?

Keep up the good work

33  scottpapel on March 19, 2009 12:33 PM

i love this ststion because it plays songs you dont hear that much i think other stations should do that but they dont, thanks

34  Cindy on April 22, 2009 12:58 PM

This is the best station in Los Angeles! I have been hoping for something like this for so long! I wish there were more advertising so I would have found out about it sooner and so that their listener base (which I'm sure would grow tremendously) could find out about it too! GREAT!!! Please hang in there till word can spread! I'm telling my friends.

35  Judith Ginsberg on April 23, 2009 6:24 PM

Love the great mix of music. So much stuff that no other station plays. I am over 60 and love the old and some of the new. My favorite is album sides wed. Thanks for remembering the Ladies of rock yesterday. Have turned my son in law on to you also.

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