A Changing Promotional Environment
Written Apr. 10, 2008 by Sean Ross in Content with 0 Comments
It was only 15 months ago that CBS Radio's WTGB (the Globe) Washington, D.C., with its eco-friendly-themed Triple-A format seemed like a major move into the music radio mainstream for environmental issues. Now, Oldies sister WOGL Philadelphia is qualifying listeners to win a Toyota Prius by listening for the "Go Green Artist of the Day." (It's also the final step in the long journey away from retro-themed car giveaways by Oldies stations although I'm still personally waiting to win that Hybrid Mustang!)
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