Is Mr. Mitsubishi Going Away Again?
Written Mar. 26, 2008 by Sean Ross in Marketing with 0 Comments
Like a lot of people, I hated those aggressive Mitsubishi radio spots with the sardonic gadfly spokesperson. Then, like the GEICO ads, I started to come around on them. And when I began hearing them a few weeks ago, for what seemed like the first time in a few years, I actually briefly found them refreshing again.
The operative word here is "briefly." After a few days, I became weary of the campaign again, to the point where I'm now willing to dismiss having enjoyed it as Stockholm Syndrome. And now comes word from Ad Age that Mitsubishi is breaking with its present ad agency.
Reader Comments
Your 2¢, in chronological order — add your comment below.