Your Own Valentine's Day Channel
Written Feb. 4, 2008 by Sean Ross in Internet Radio + Marketing with 1 Comment
If that Star Registry thing isn't going over as well on Valentine's Day anymore for you, Triple-A WMVY Cape Cod, Mass., is offering the chance to give a personalized music channel. "Music fans design the playlist from our special love songs collection, we customize the player with their names, give it its own URL, show them how to access the player on blogs, sites or e-mail, and make it available to the world for a month," writes the station's Gary Guthrie. The player is available for a minimum donation of $50 to the station's Friends of MVY organization.
Reader Comments
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Coming from GM/SM world, this is another reason why I'm in awe of the web's potential for Radio.
We've all heard the conscientious PD say, "I want all that sales promotion 'crap' off my air!" Turn 180 degrees. On the web that crap now becomes CONTENT. Valuable content. It makes the site more interactive and more robust. Yes, it takes a couple liners to get the listeners to the site, but no long on-air copy needed.
Even better we can find a sponsor for the promotion. An idea like the Valentine Channel is so good that it stands on its own merit; it has its own value proposition - no spots nor metrics required. Everybody wins.
Thanks Sean.