The Infinite Dial

Courtesy of Techcrunch comes this video produced by the Singapore Media Development Authority to bring attention to their tech and media industries. It features top executives pulling a Karl Rove and doing some rapping to prove their hotness:

OK, it was too long by about 3 minutes, but after I had a good laugh or two it struck me that these middle-aged executives were actually passionate about their jobs--you couldn't not be and do this video. And passion is a remarkable thing--it's usually contagious. Even if all you do is communicate that passion to potential listeners, buyers and advertisers, you've done your job with a viral piece like this. Laugh at the bad lyrics--you are supposed to--but admire that passion.

So, get creative, y'all--can do, rock on and you don't stop.