The Infinite Dial

A month ago, I wrote about attempting to stream Triple-A KGSR Austin, Texas, and the elaborate sign-up that listeners were forced to go through -- providing 10 pieces of personal information -- before being allowed to listen to the station.

So it was nice to get this e-mail yesterday from KGSR market manager Scott Gillmore:

"I thought I'd let you know that we have freed the stream (as we have with our other Austin streaming signals). We had been experimenting on [N/T sister] KLBJ-AM's stream to see what the impact of no registration would be on our streaming numbers and on our database numbers. We were satisfied that we can more effectively grow both now by seperating them and offering seperate incentives for joining the database. Your blog made good points and factored in our decision too."

You can enjoy the newly liberated KGSR stream here.