The Infinite Dial

Around the time that WLTW New York brought the "Lite FM" name front-and-center again (after several months of downplaying it, but not dropping it, on the air), two other less publicized changes took place.

One is that WWFS (Fresh 102.7) New York, the station that has made the year so busy for WLTW, has changed its own positioner from "today's soft music" to "today's fresh music." The use of "soft" certainly raised a lot of eyebrows at the time--it seemed like, well, too soft a word for a station that was attacking "lite." And as Fresh's music evolves, there's an increasing amount that you wouldn't call "soft" (e.g., Sugar Ray, "Fly"). Still, I had made my peace with the "today's soft music." The first two words in tandem balanced each other.

Sister WXRK (K-Rock) has also made some musical changes. As the weeks go by, it feels more like an alternative station and less like an active rocker or even a down-the-center mainstream rock station.. A handful of Guns 'N' Roses and Led Zeppelin records are still on the station, but just a few now. And there's more that wouldn't be played on an Active Rocker, such as Damian Marley's "Welcome to Jamrock" (the 2005 reggae hit that K-Rock is now playing as a current) or Red Jumpsuit Apparatus.