Leaving Deeper Footprints

Written Oct. 15, 2007 by Tom Webster in Content + Social Networking with 0 Comments

Here is a great example of 'leaving deeper footprints,' a phrase I first heard from Scott Shannon 15 years ago. If you have never ordered shoes from Zappos, you are missing out on the best customer service on the web, and this blog post from a Zappos customer epitomizes why.

Leaving deeper footprints is something great stations do on a regular basis. One of the best places to find them in Country radio is on Jaye Albright's blog--she makes a regular point of celebrating the great things that Country radio stations do everyday for their communities. What are some of your favorite radio examples? Post them here--I bet this thread could crash our servers, and I hope it does.

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