From NAB/R&R, A Final Gracenote
Written Oct. 1, 2007 by Sean Ross in Content + Internet Radio with 1 Comment
CBS Radio president/CEO Dan Mason's remarks at Friday's R&R luncheon have been covered elsewhere since then, but they still rated a quick mention. After three days that didn't often make one feel good about the radio business, it was a nice and much needed gracenote to leave with some unabashed enthusiasm about programming. More important, after walking away from the session, "The Bedroom Project" without the answer I wanted--did young listeners jump or were they pushed?--it was nice to hear somebody say outright, "Like it or not, we've been out of the 12-to-24 business for 30 years . . . so why should the industry be so shocked now?" Any resurgence in younger listening, Mason noted, would likely be on a different platform, e.g., younger listeners who will listen to all-news stations on the Web, but not on AM.
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Sean,
We also drove them out of the business. How many young people did you see at the convention? I recall not too long ago when running an ad for an air talent resulted in a sack of mail, today, we are lucky to hear from anyone under 24. By removing the reason to listen, and all fun, the reason to be in the business was removed as well.
Thanks to your firm for believing in honoring the 30 radio professionals under 30 years old at the Conclave this past June.