Farvel seng – jeg elsker dig!
Written Oct. 3, 2007 by Tom Webster in Content + Marketing with 0 Comments
A tip of the cyber hat to Nik Goodman, for his post on naming morning shows to give them an identity before they even open the mic. His client, Radio 100FM in Denmark, just launched a new morning show called Farvel seng – jeg elsker dig!, or "Goodbye Bed - I Love You!" Nik has a few other good examples in today's post on the topic. With shows and programs becoming increasingly more important to staying relevant and powerful on the Infinite Dial, giving shows a brand personality that doesn't sound like "Billy and Beanbag" or "Carlos and the Chicken" seems like a pretty good idea to me.
There is, however, a strict moratorium on The Breakfast Club.
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