
The idea of doing Jack-FM in Europe has always presented a different set of challenges. After all, it's not that long ago that most stations played more than 1,000 songs and spanned four decades -- and that was just the Top 40s! And the BBC's Hot AC/Triple-A hybrid Radio 2 has done a pretty good job as establishing itself as the home of eclectic variety for adults. So we were very eager to hear our friend Clive Dickens' Jack-FM 106 Oxford, U.K., which launched this morning.
The good news is that if you're in the U.K., Jack-FM will begin to stream the minute you open its Website--something we strongly believe in. Unfortunately, because of British industry licensing issues, that stream won't open if you're outside the U.K. But we did manage to hear Jack-FM on its first day to pass along the details.
Certain elements of the station will be familiar to anybody who has heard the version that became the U.S. template. The station is, at least on its first day, jockless, although there is a morning show and news reports in afternoons. There are liners about going into stopsets ("It's not you, it's us. We need a break"). There are a lot of cold segues. There's a liner about an "iPod on spin cycle." And there is, of course, "Playing What We Want." (Our favorite liner: "Two radios did it and Jack-FM was born. We might not have been planned, but we are loved.")
What's different? The voice of the station isn't Howard Cogan, but one Paul Darrow. There are also a few more attempts to explain how the station works, compared to its U.S. counterparts, which sometimes felt like they didn't need any stinking positioning beyond "playing what we want." And the Grace Jones song notwithstanding, this station is more focused pop/rock than many of its U.S. counterparts. (And if there's anywhere where you'd have permission to go heavier on Rhythm and goofy one-off pop novelties, it would be the U.K., where both of those have always been part of the pop charts.)
If this Jack works in the U.K., it will do so by pulling off one or both of the following. It will function as the Classic Rock station--a format that has only gained any kind of traction in the U.K. in the last decade or so. Or it will manage to position itself as a more focused version of BBC Radio 2 (and, to a lesser extent, Virgin Radio).
"Variety without the gratuitous eclecticism" is a hard position to pull off, but some of the U.S. Jack-FMs did manage it. For all that was written about Jack-FM's ability to destroy the variety image of Hot ACs, it also stunted the growth of some heritage Triple-A stations, as some listeners came to realize that they were happier with a variety of familiar songs than just variety for variety's sake.
Here is Jack-FM at 2:10 p.m. local time on its first day:
Duran Duran, "Save A Prayer" (1982 in the UK)
Guns N' Roses, "Sweet Child O' Mine" (1989 in the UK)
Bryan Adams, "Cloud No. 9" (1999, UK/Canada hit)
Wings, "Live & Let Die" (1973)
Coldplay, "Speed Of Sound" (2004)
Cutting Crew, "(I Just) Died In Your Arms" (1986)
Eagles, "Life In The Fast Lane" (1977)
Maroon 5, "This Love" (2004)
Bon Jovi, "It's My Life" (2000)
Grace Jones, "Pull Up To The Bumper" (a UK hit in 1986)
Andrew Gold, "Never Let Her Slip Away" (1978)
ZZ Top, "Gimme All Your Lovin'" (1984 in the UK)
Lighthouse Family, "Run" (2001)
Squeeze, "Take Me I'm Yours" (1978)
Iggy Pop, "The Passenger" (1977)
Human League, Mirror Man (1982)
Oasis, "Champagne Supernova" (1995)
James Morrison, "You Give Me Something" (2006)
Free, "Wishing Well" (1973)
Carly Simon, "Why" (1982)
Aerosmith, "Dude (Looks Like A Lady)" (1990 in the UK)
Jackson Browne, "Doctor My Eyes" (1972--although, interestingly, it was actually Michael Jackson (!) who had the U.K. hit with this song)
Prince, "The Most Beautiful Girl In The World" (1994)
Rolling Stones, "Tumbling Dice" (1972)
Julian Lennon, "Too Late For Goodbyes" (1985)
Five For Fighting, "Superman (It's Not Easy)" (2001)