Why Not Be Uncluttered And Have Content, Too?
Written Sep. 14, 2007 by Sean Ross in Terrestrial Radio with 0 Comments
Until Howard Stern and Tom Joyner, the history of radio programming was essentially a history of streamlining--putting everything in the best, tightest, most codified package possible. The Drake format of the '60s gave way to the "Q" format of the '70s and the AOR-influenced presentation of the late '70s. Detractors accused each new paradigm of sterility, but it really depended on the PD and air talent involved and how well they worked within the new guidelines.
So it is with the new presentational tightness heard on many of the Clear Channel stations. WHTZ (Z100) New York, even with a cold segue here or there, still has a lot going on. But not every station does. Some thoughts on the larger issue of cutting clutter without sacrificing content here.
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