Whose Revenues Are Whose?
Written Sep. 6, 2007 by Larry Rosin in Advertising with 0 Comments
The recent eMarketer report on internet advertising passing radio advertising has me wondering: what counts in which column?
By all accounts radio's traditional spot advertising is shrinking, but some of that is being replaced by ads in station streams and on station web sites.
So I ask our readers in all sincerity, does in stream and station site advertising count as "radio" advertising, "internet" advertising, or both?
Perhaps this is merely a hypothetical; what matters, after all, is company revenues, not industry revenues.
But every day one gets the increasing sense that it will almost all be 'internet' advertising someday.
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