Written Sep. 17, 2007 by Tom Webster in Marketing with 0 Comments
"Click to continue." Those three words led to an 8.5% increase in click-throughs in email marketing campaigns, according to a MarketingSherpa in-house test. I love little optimizations like this that can move the needle, a few percentage points at a time. Their biggest take-away was to think outside the box in terms of what needs to be tested--but your take-away should be to *test*! Your databases are incredible assets--it is well worth sending a hundred emails here, a hundred there, to see what triggers and influences conversion with your audience.