The Power Of Obnoxious Spots
Written Sep. 25, 2007 by Sean Ross in Advertising with 0 Comments
There's an article in today's Advertising Age about Head-On, the "apply directly to forehead" remedy whose ads are, by consensus, awful, and, as it turns out, awfully effective. "Not since 'I've fallen and I can't get up' has such a cheesy spot captured the public imagination," AdAge writes in, "This Ad Will Give You A Headache, But It Sells."
It's hard to remember now, but when GEICO became a saturation advertiser a few years ago, a lot of its early advertising wasn't much less obnoxious than the Head-On spots--redeemed only by what was then more an attempt at humor than actual humor, I thought. Now GEICO is one of broadcasting's most ubiquitous succcess stories.
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