The Britney-Watch Continues
Written Sep. 28, 2007 by Sean Ross in Content with 2 Comments
In between our more pressing concerns about the state of radio, we've been keeping tabs on the new Britney Spears single, "Gimme More," and whether the single's initial momentum was hurt by her VMA performance.
Spears had come into the VMAs with a song that had gained more than 1,000 spins on its previous (partial) week's total. The week after the performance, she was still in the 900+ range.
And now?
According to Mediabase, Spears is up 514 spins this morning over the previous seven-day period, moving 20-17. That's the sixth fastest-growing record in the country, but well behind this week's big-momentum song, Timbaland & One Republic's "Apologize," up more than 1,400 spins.
There also seems to be a change in the tenor of a few of the PD quotes in this week's trade ads. WHTZ (Z100) New York PD Sharon Dastur's lead-off quote is, "People need to stick with 'Gimme More' and give it a fair chance because it looks like it's coming through for us in a big way." WSSX Charleston, S.C., APD Special Ed adds, "Don't let the media, or some of her personal actions affect your decision on playing this record."
Reader Comments
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Those PD's make very valid points. Have to wonder if Amy Winehouse's problems tanked Rehab before it was done and if it is causing some not look at her excellent follow up single "Tears Dry On Their Own".
"Rehab" was one of those quirky records that PDs didn't really get in the first place. They were eventually forced on it because of sales and the buzz around the artist. If anything, the love it-or-hate it nature of the song probably tanked it in research for many people several weeks before Winehouse's own issues surfaced. If anything, I actually thought they might RETURN the song to the radio, but they didn't.