Speaking CMO-speak

Written Sep. 10, 2007 by Larry Rosin in Marketing with 0 Comments

I'm not usually so big on simply linking to articles found on the web, but I did find this interview with Chief Marketing Officer-types from HubMagazine.com quite fascinating. I especially find useful the comments by the Hotel guy on why he likes radio promotions because they are measurable. But the biggest reason I think I reacted to it is how it shows the perspective of this kind of 'radio customer'. They don't care about media, they care about what sells their product. And they aren't 'out to screw us' as I so often hear, they just want to be able to measure the results of their expenditures. Find the PDF of the article here.

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